Companies have used Social Media Marketing as a marketing tool to market their products and services but as to the question of whether it has been utilized effectively depends on the results. Yes, quite a few have jumped onto the social media bandwagon without understanding the need to utilize it effectively. Naturally, a few companies including Pepsi co found that this form of marketing remains effective only if the right market is targeted. In other words, a marketing blitz does not necessarily mean the same where social media marketing is concerned.
There has been lots of discussion regarding social media marketing, for the last couple of years. While some discuss means and ways by which these platforms, can be utilized effectively (FB, Twitter, etc.) the other segment is worried about the disadvantages to this form of marketing. It is worthwhile to talk about the Advantages and Disadvantages of Social Media Marketing and find out what how beneficial or how problematic these can be.
Advantages of Social Media Marketing
- The social media marketing is cost effective than any other form of marketing. Building a profile in the most followed social media platform is not going to cost you much. It is all about making the profile, public. Moreover, once you set the profile up and link it to your website, you can get the word out about your products, services, etc.Social media marketing helps in building the brand name of the company, and establishes the company as an authority in the market. You can use the platform to interact with other users and increase brand awareness and gain higher visibility.The companies become ubiquitous in term that they are found everywhere by the customers and anyone, anywhere can access your social profile, check out some of the user reviews and the latest product updates you’d posted there.Engaging and interacting with the customers becomes easy. By making it easy for others to communicate with you, you can answer all queries and issues promptly. This will help in building up brand loyalty and will only serve to increase your target audience.
Disadvantages of Social Media Marketing
- A presence in social media would necessarily mean that you are going to get flooded with rave reviews; chances are a higher visibility will net you a few negative comments or reviews.Lots of creativity and time is required to make the social media marketing successful. Though at the onset it seems to be costless, the resources are to be paid to create the profile, update it and answer to the queries posted by clients, on regular basis.There is a lot of understanding involved in social media marketing. It is possible for the employees to leak out information through the media and if you don’t check the profiles several times, you could find out that some of your latest news have been pre-released, resulting in more negative press.
Advantages and Disadvantages of Social Media Marketing are dependent on how you handle it. Smart thinking with a smarter implementation will make it profitable and rewarding.